Flexible personalization of collectible card and postcard contents optimizes customer appeal.
Any element on the postcard and any element on the collectible card can be selected or derived from a database file. Each address record can contain information to modify the printed items. Personalization can include images and text. A single design can be branded for multiple advertisers, such as a local franchise, reseller, sponsor, or distributor. Databases are retained for consistency for all postcard production runs, storing information used by one printing job for use by the next and allowing the originator to update the contents whenever required.
