Print-on-demand and small lot production meet small business and urgent production needs.
Because the data files of the postcard and the trading card design are used by the printers, there is only a slight set-up overhead on each production order. The printing process is fully automated with manual steps only required to physically move materials. The design, addressing, and personalization database files are self-contained and do not require translation. Multiple jobs (production orders) can be interleaved to maximize efficient use of the printers.
These advantages are not limited to small lots only. The same design files can contain large quantities of postcards and a single order can be split between multiple printers. This provides small lot convenience and throughput for large quantitiy orders.