Advanced customer interest information with powerful online website tools.
Visitors to the exclusive trading card exchange website and registered members can request more information about the postcards, trading cards, and trading card sets. They also can sign up to receive future mailings and can participate in the card collectors’ online community. Every trade, trade request, and card search provides an indication of interest. Individual card value can be important to the advertisers when they print another production of cards.
Since many in the card collecting community are used to buying trading cards, as customers (visitors to the site who are seeking an advertiser’s product) they may even be compelled to purchase the trading cards from the advertisers. Effectively, the collector is directly paying for the advertisement and advertising costs will go down!
