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Everybody Collects Something. TM
Think about it. Think about yourself and the things you like the most. Think about the items you have more than one of. Think about the things that catch your eye when you pass them. Think about the times when you paused to consider one more, the next one, the one you really enjoy the most. Collecting is passion, excitement, and dedication. Exactly what you want from your customers.
The InsetCards Company introduces Collectible-Ads.
This dynamic, new method of advertising offers the chance to revolutionize the concept of direct mail ads by creating advertisements that people want to receive, to keep, and to collect. The underlying ideas are simple and very well established in existing markets today. Yet, together, they create this new, very unique and powerful opportunity.
Postcard Advertising: Advertisers use postcards today as a form of direct advertising. The postcards are simple media; easy to design and relatively easy to print and mail. In fact, with the new limitations on telemarketing, fax and email marketing, direct postal mailing of advertisements is again a very good choice and postcards are the most appealing and cost-effective alternative.
Collectible Cards: Collecting trading cards is a popular pastime and profitable business. Sports cards are the most prevalent types. Others include the collectible game cards used in role-playing games and cards that immortalize popular people, movies, and TV programs, etc.
Merchandising: The advertising industry is well versed in creating products that are related to pop culture and entertainment items. You only need to consider the release of toys when a new animated movie comes out to see how important merchandising is to the movie companies, for one example.
Internet Marketing: The internet has proven to be the best resource for providing customers with information regarding your company and products. It's fast; it's flexible; and it's easy to update.
Creative / flexible designs and processes
The unique combination of skills, tools, and technologies positions us as the only provider able to deliver the Collectible Cards in Postcards products.
Easy, flexible, and reusable designs: Our internet enabled tools are convenient, ease data interchange, and simplify design data management. Postcard and collectible card designs are based on templates which use industry standard tools and data file formats. The designers can create designs for 1 or more collectible cards, 1 or more collectible card sets, and 1 ore more postcards. Then, they can use them interchangeably to deliver a very large number of unique combinations.
Flexible personalization: Any element on the postcard or the collectible card can be selected or derived from a database file. Each address record can contain information to modify the printed items. Personalization can include images and text. A single design can be branded for multiple advertisers, such as a local franchise, reseller, or distributor.
Revolutionary direct-mail advertisements
Direct, Personalized Marketing: The printing world has been revolutionized by the arrival of cost-effective digital presses (printers). We can now produce very high quality products directly from computer generated files, artwork, and images. We can vary the information and pictures on every single product we print, allowing for true personalization of materials for each recipient. Printing companies have become fully internet-enabled, accepting data files and proofing across the electronic interfaces of the world-wide web. These capabilities are now applied to the design, production and distribution of trading cards. Design to delivery of the postcard advertisements can be as quick as a couple of days.
Collectible-Ads: With a little imagination, creative designers will be able to produce an advertising campaign that ties the popularity of the public’s favorite sports teams, movies, television shows, or celebrities into the promotion of their customers’ products and services. Advertisers can literally make products out of their advertisements. In doing so, they will leverage the “collector’s mentality” as a means to stimulate buying interest, to boost sales, to build brand recognition, and to lengthen the effectiveness of an advertising campaign.
Online Trading Exchange: The Insetcards online trading exchange gives the collector all the tools and information they need to learn about collections and trade cards. The popularity of a set of collectible cards can be directly monitored and will provide un-rivaled product interest data back to the advertisers. And the most amazing benefit to the collectors and the advertisers comes from the very unique fact that the trading exchange automatically knows who has what card, when it is mailed, and how many cards of each set are available in the world. This information ensures that the Insetcards collectible cards are the only trading cards in the world where the collector can contact anyone or everyone who owns the card that they are seeking and the card producers can track the demand.
- Trading cards have an extremely well defined place in American consumer households; trading cards evoke active participation and, in some cases, are valuable items and investments.
- The desire to collect items comes from and builds upon the emotional connection we feel for our “favorite” things. A collection deepens the relationship we have with those things.
- Advertisers benefit when consumers actively participate in their programs, when consumers recognize the value of their products / offers, and when consumers feel an emotional connection with the company and their products.
Collectible-Ads bring all these great potentials together. They will attract immediate attention. They will enhance long term advertising effectiveness and customer interest. We invite you to explore this design and consider the impact it can have on your business success. And, contact us when we can help.
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