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ADVERTISING WITH BUSINESS CARDS IN POSTCARDS
You want to make it as easy as possible for your customers to get a hold of you. So you give them your business card; it has all the contact information they need. But the message "get a hold of me" is only as good as: Do they remember why? or, worse yet, can they find your card? Send them a new business card in the mail. Be part of their thoughts and you'll more likely hear from them.
And there's more... with a Business Card in a Postcard promotion, you do much more than just stay in touch. You can deliver a personalized message to them. The postcard carries the message AND the removable, standard-size business card reminds them to get a hold of you.
*** Removable, double-sided business card identifies corporate partnerships ***
Here's an example: Insetcards announces a new design services partner
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Back-side |
| One standard size (5.5" x 4") postcard. On the front is the new partner. On the back is my Insetcards business card. |
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| The inset business card comes out easily along its perforation lines. Everyone keeps business cards from the people they intend to contact. |
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Did you see the removable, partnership business card? There are 2 business cards in 1 postcard. A different business card is printed on each side. What a great way to show your working partnerships.
And how can this apply for your benefit? In many, many ways, that's how.
Consider these ideas:
- Demonstrate working partnerships and relationships that are valuable to your customers
- Provide additional contact information for you or your company
- Update your contact information when it changes, quickly and easily
- Encourage your existing customers to give your cards to others (referrals)
- Provide more information on the back of your business card, such as:
- latest product announcements
- newest pricing
- updated availability
- current information about your business
- motivational comments to re-create the spark for the customer
- your picture
- a map to your office
- "anything that fits 2" x 3.5"
For a little as 39 cents each (includes mailing / postage) you can send your customers a new business card in a postcard and let them know that you are thinking about them and that you are ready for their call.
Note: The standard postcard (6x4 inches, approx.) receives the lowest rate postage from the post office and is the least expensive option. If you'd like more room on the postcard for your advertising message, consider our larger size postcard containing an embedded business card or even an embedded wallet-size card (2.5 x 3.5 inches). Even a photo card - send them your picture and build a real connection with you when you can't meet them in person.
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