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Star 8 Films
presents
Aye Robots
Trading Card Set
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Aye Robots is a promotional campaign that combines advertising the release of a new movie with specific promotions from several different companies. Included in this example are promotions for movie ticket passes (2 theater chains are shown), a video store, a bookstore, and a toy store. This InsetCards promotion consolidates a single card design and collectible set with variable branding / advertisements and individual mailing lists from each different company.
This project also utilizes a different postcard for each trading card. The design of the front of the postcard matches the specific trading card.
Possible advertisers / markets include movie studios, theaters, production companies, television networks, broadcast companies, etc. Co-operative advertising is demonstrated here, opening the group of possible advertisers to any company related to or interested in the entertainment / media industry.
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